Marketing is all about making each customer feel special, so improve your email campaigns with a human touch. Personalize your email based on your contact’s properties, from how it looks in your recipient’s inbox to the content they read. You can also easily add dynamic content that will only be displayed to a segment of your list.
For those coding marketing or transactional email from scratch, personalization can be added with a simple markup. Our documentation includes a comprehensive guide on how to segment contact lists and insert personalization.
Personalization fields such as first name, city and favorite product can be used to build segments. Breaking your contact list into smaller groups, or segments, allows you to send the right content, to the right customer. Track how customers with similar behaviors and preferences engage with your content.